Facebook, AirBnB, Tesla, Amazon, Uber. In just a few years, companies like these have changed the face of the global economy. Meanwhile, hundreds of thousands of start-ups are disrupting old business models, taking on centennial industrial groups – and winning. It’s clear that the rules of business have changed forever.

This MOOC provides a knowledge toolkit for the ongoing digital revolution. You’ll discover 15 concepts that are essential for understanding the new mechanisms of digital business and innovation.

Each concept is explained in its own beautifully designed, content-rich instructional video, along with additional resources for you to explore.

The ideas are illustrated with up-to-the-minute case studies and examples from a wide range of industries.

  • Week 1 : Why Digital Changes Everything
  • Week 2 : Creating Value in a Digital World
  • Week 3 : Thinking and Acting Differently
  • Week 4 : Entrepreneurship in a Digital World