Institut Mines-Telecom schools adopt a Code of Responsible Communication
Institut Mines-Telecom has drafted and adopted a Code of Responsible Communication. It is intended to provide a framework consolidating the best practices that have already been established at IMT, with the aim of broadening their scope to include the entire institution. This Code contributes to achieving the Roadmap for Ecological Transition adopted in 2021, with a first focus area involving all levels of organization.
The Code is part of the cross-sectoral process of involving all professions of Institut Mines-Telecom in implementing the ecological transition included in its strategy.
It resulted from collective work conducted by the communication teams from IMT schools, namely, IMT Atlantique, IMT Mines Albi, IMT Mines Alès, IMT Nord Europe, Institut Mines-Telecom Business School, Mines Saint-Étienne, Telecom Paris and Telecom SudParis. It provides a toolkit to enable everyone to play their part in achieving ecological transition, in accordance with recommendations from ADEME. It has added a new dimension to the communication services; they are no longer limited to communicating on sustainable development and corporate social responsibility issues, but also include helping the institution integrate ecological issues into all levels of its organization, by raising awareness and equipping all those involved.
The goal is to integrate an eco-design and responsible communication approach that goes above and beyond the recommendations described in the document.
This Code is intended to cover all forms of communication. The communication departments will raise awareness and support the other departments, which also provide communication services, as they implement these best practices , including the following:
- Content and Messages (e.g., combating discrimination and gender stereotypes, promoting CSR)
- Responsible editing (e.g., design, print)
- Digital (e.g., website accessibility, bulk email and social media selection, measurement of responsible internet)
““All our communication must take ecological issues into account and show that everyone can take action in their daily work. We developed this Code of Responsible Communication during a seminar bringing together all the communication department teams from all Institut Mines-Telecom schools. The ecological transition is everyone’s business, and this collective reflection is helping Institut Mines-Telecom integrate it at all levels of its organization.”
Isabelle Lautraite, Director of Communications and Public Relations at Institut Mines-Telecom
