{"id":9547,"date":"2025-07-22T10:46:00","date_gmt":"2025-07-22T08:46:00","guid":{"rendered":"https:\/\/www.imt.fr\/entreprendre-avec-l-imt-start-up-lyter-temoignage\/"},"modified":"2025-11-19T16:31:03","modified_gmt":"2025-11-19T15:31:03","slug":"starting-a-business-with-imt-startup-lyter-testimonial","status":"publish","type":"post","link":"https:\/\/www.imt.fr\/en\/starting-a-business-with-imt-startup-lyter-testimonial\/","title":{"rendered":"Launching with IMT: The Founder of Lyter Shares His Journey"},"content":{"rendered":"\n<p><strong><a href=\"https:\/\/www.lyter.ai\/fr\" target=\"_blank\" rel=\"noopener\">Lyter <\/a>is a fast-growing start-up incubated at<a href=\"https:\/\/www.imt-atlantique.fr\/fr\" target=\"_blank\" rel=\"noopener\"> IMT Atlantique on the Nantes campus<\/a>.<\/strong><br><strong>We spoke with <a href=\"https:\/\/www.linkedin.com\/in\/theofontenit\/\" target=\"_blank\" rel=\"noopener\">Th\u00e9o Fontenit<\/a>, co-founder and IMT Atlantique graduate<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is your project about?<\/h2>\n\n\n\n<p><br>Lyter is designed for freelancers, managers, and companies who struggle to post regularly on LinkedIn\u2014whether due to lack of time, ideas, or organization.<\/p>\n\n\n\n<p>Our tool helps users <strong>generate all their LinkedIn posts for an entire month in just 30 minutes<\/strong>.<\/p>\n\n\n\n<p>Think of Lyter as your new community manager: it suggests personalized post ideas, writes them in your own tone of voice, and schedules them at optimal times based on your audience\u2019s habits.<\/p>\n\n\n\n<p>This allows users to stay visible on LinkedIn without investing more than a few minutes a month.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Lyter, une jeune pousse incub\u00e9e \u00e0 IMT Atlantique #interview #startup #vivatech #IMT\" width=\"422\" height=\"750\" src=\"https:\/\/www.youtube.com\/embed\/T-q-IGMou88?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">How is IMT\u2019s incubator network supporting your project?<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.imt-atlantique.fr\/fr\/entreprises\/incubateur\" target=\"_blank\" rel=\"noopener\">L\u2019incubateur d\u2019IMT Atlantique<\/a> nous est utile sur beaucoup d\u2019aspects !<\/p>\n\n\n\n<p>First, we\u2019re in daily contact with other entrepreneurs facing similar challenges\u2014our offices are right next to each other! <strong>This proximity creates a strong support network, helping us grow faster through mutual exchange.<\/strong><\/p>\n\n\n\n<p>Second,<strong> the incubator provides extensive resources<\/strong> that help us shape our company effectively. Internally, Romain and Paul guide us in structuring our work and moving forward strategically. Externally, we benefit from <strong>the expertise of legal, financial, and business development professionals<\/strong> <strong>who provide workshops and mentoring sessions<\/strong>.<\/p>\n\n\n\n<p>Finally,<strong> the incubator opens doors to a broad network<\/strong>\u2014locally through players in Nantes\u2019 innovation ecosystem (La French Tech Nantes, BPI, RDI, and more), and nationally and internationally through IMT (VivaTech, meetups, learning expeditions, the Mines-T\u00e9l\u00e9com Foundation, etc.).<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button btn-primary\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.imt.fr\/en\/let-s-commit-together\/collaborating-for-your-success\/\">Explore IMT\u2019s comprehensive startup support.<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">What did you expect from VivaTech?<\/h2>\n\n\n\n<p>For any company developing an AI-powered tech product, <strong>VivaTech is <em>the<\/em> place to be<\/strong>.<\/p>\n\n\n\n<p>We were proud to be among the <a href=\"https:\/\/www.imt.fr\/en\/imt-et-ses-start-up-sur-le-salon-viva-technology-2025\/\">36 start-ups selected to exhibit on the IMT stand at Viva Technology 2025<\/a>.<\/p>\n\n\n\n<p>For Lyter, <strong>the event helped us connect with many people interested in our solution<\/strong>\u2014we\u2019ve already scheduled a number of follow-up meetings. It was also an ideal setting to build relationships across the innovation ecosystem: fellow start-ups, investors, institutional partners, and more.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1324\" height=\"1765\" data-id=\"7082\" src=\"https:\/\/www.imt.fr\/wp-content\/uploads\/2025\/06\/IMT_VVT2025_jour2-22.webp\" alt=\"Photo de l'accueil du stand IMT sur le salon VivaTech lors d'un \u00e9change entre un membre de l'\u00e9quipe et une \u00e9tudiante\" class=\"wp-image-7082\" srcset=\"https:\/\/www.imt.fr\/wp-content\/uploads\/2025\/06\/IMT_VVT2025_jour2-22.webp 1324w, https:\/\/www.imt.fr\/wp-content\/uploads\/2025\/06\/IMT_VVT2025_jour2-22-225x300.webp 225w, https:\/\/www.imt.fr\/wp-content\/uploads\/2025\/06\/IMT_VVT2025_jour2-22-768x1024.webp 768w, https:\/\/www.imt.fr\/wp-content\/uploads\/2025\/06\/IMT_VVT2025_jour2-22-1152x1536.webp 1152w\" sizes=\"auto, (max-width: 1324px) 100vw, 1324px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"7061\" src=\"https:\/\/www.imt.fr\/wp-content\/uploads\/2024\/09\/IMT_stand_VVT-768x1024.webp\" alt=\"Photo du stand IMT en effervescence\" class=\"wp-image-7061\" srcset=\"https:\/\/www.imt.fr\/wp-content\/uploads\/2024\/09\/IMT_stand_VVT-768x1024.webp 768w, https:\/\/www.imt.fr\/wp-content\/uploads\/2024\/09\/IMT_stand_VVT-225x300.webp 225w, https:\/\/www.imt.fr\/wp-content\/uploads\/2024\/09\/IMT_stand_VVT-1152x1536.webp 1152w, https:\/\/www.imt.fr\/wp-content\/uploads\/2024\/09\/IMT_stand_VVT.webp 1189w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"7062\" src=\"https:\/\/www.imt.fr\/wp-content\/uploads\/2024\/09\/IMT_VVT2025_jour3-1-768x1024.webp\" alt=\"Photo du stand IMT lors du salon Viva Technology, sur laquelle un membre de la start-up Chat3D pr\u00e9sente son projet \u00e0 des visiteurs et visiteuses\" class=\"wp-image-7062\" srcset=\"https:\/\/www.imt.fr\/wp-content\/uploads\/2024\/09\/IMT_VVT2025_jour3-1-768x1024.webp 768w, https:\/\/www.imt.fr\/wp-content\/uploads\/2024\/09\/IMT_VVT2025_jour3-1-225x300.webp 225w, https:\/\/www.imt.fr\/wp-content\/uploads\/2024\/09\/IMT_VVT2025_jour3-1.webp 1121w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Any advice for future entrepreneurs?<\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><strong>My advice: start as early as possible!<br><\/strong><\/p>\n<\/blockquote>\n\n\n\n<p>I launched my first business in my second year at IMT Atlantique, based on an idea I had while serving in the student union. That project quickly turned into a real product with early clients, and the incubator supported me every step of the way\u2014even while I was still studying.<\/p>\n\n\n\n<p>Starting during school allowed me to learn the fundamentals of business\u2014marketing, sales, finance, HR\u2014on top of my engineering training. This head start helped me launch Lyter immediately after graduation and quickly validate our product-market fit.<\/p>\n\n\n\n<p><strong>Today, we\u2019re a team of four and already have over 100 active clients in France and beyond.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lyter is a fast-growing start-up incubated at IMT Atlantique on the Nantes campus.<br \/>\nWe spoke with Th\u00e9o Fontenit, co-founder and IMT Atlantique graduate.<\/p>\n","protected":false},"author":6,"featured_media":7564,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[237,305,392],"class_list":["post-9547","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-research-innovation","tag-start-up-en","tag-testimonials"],"_links":{"self":[{"href":"https:\/\/www.imt.fr\/en\/wp-json\/wp\/v2\/posts\/9547","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.imt.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.imt.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.imt.fr\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.imt.fr\/en\/wp-json\/wp\/v2\/comments?post=9547"}],"version-history":[{"count":1,"href":"https:\/\/www.imt.fr\/en\/wp-json\/wp\/v2\/posts\/9547\/revisions"}],"predecessor-version":[{"id":9549,"href":"https:\/\/www.imt.fr\/en\/wp-json\/wp\/v2\/posts\/9547\/revisions\/9549"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.imt.fr\/en\/wp-json\/wp\/v2\/media\/7564"}],"wp:attachment":[{"href":"https:\/\/www.imt.fr\/en\/wp-json\/wp\/v2\/media?parent=9547"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.imt.fr\/en\/wp-json\/wp\/v2\/categories?post=9547"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.imt.fr\/en\/wp-json\/wp\/v2\/tags?post=9547"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}