Personal data and trust: what strategies for citizen-consumers in 2019?
Institut Mines-Télécom’s Values and Policies of Personal Information Chair joined forces with Médiamétrie to carry out a new study on how the French handle their personal data.
This survey was conducted in 2019 with the intention of following on from the one previously published in 2017*. It examined changes in the strategies implemented by users, digital identities and online shopping, as well as the perception of the impact of the General Data Protection Regulation (GDPR), which came into effect on 25 May 2018.
Internet-users’ personal data is often at the core of big tech companies’ business models. But to what extent and with what scope, are citizens willing to share their information? Under what conditions, and with whom? Must they accept the practices of these major companies, or have they developed new sets of behavior to prevent their personal data from being collected? How do their new practices impact the way they express themselves online, search for information or buy products and services?
A presentation of the study followed by a round table discussion took place at the 18th Meeting of the Chair on October 31, 2019;
Médiamétrie
Methodology of the study
Sample of 2017 internet-users aged 15 and over, who are representative of the internet-using population. The representativeness of the sample was ensured through the quota method (sex, age group in 5 classes, socio-professional category in 5 classes and Paris region/other regions in France) based on a baseline survey of the internet-using population in France, the Internet Usage Observatory.
About Médiamétrie
Médiamétrie, a leader in media studies, observes, measures and analyzes public behavior and market trends and fosters the development of a media data reference in France. Founded in 1985, Médiamétrie is active in France and internationally in Television, Radio, Internet (computer, smartphone and tablet), Cinema and Cross-Medias. In 2018, the Médiamétrie group generated a revenue of €102.7 M.
Results of an exclusive study carried out with Médiamétrie
